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Elements of Rhetoric and Composition

363 page free public domain book written in 1893.  Download it here.
From the Preface:
It is the purpose of this book to make good writers.
The extensive and constantly increasing use of the work as a text book demonstrates the confidence of teachers in the method which is its distinguishing feature. Based upon the educational maxim “Learn [...]

The Trivium: What is Rhetoric?

Rhetoric is both a science and an art.
It is a science when it discovers and establishes the laws of discourse, an art when the laws are applied in practice. Rhetoric is therefore the science of the laws of effective discourse or the art of speaking and writing effectively.
The word Rhetoric was first applied to spoken [...]